In the fast internet era we live in today it is somewhat hard to accept that we are surrounded by technology and machines 24/7 – we are more connected than ever as people.
This is relevant for how online traffic has come to be the primary source of customers for businesses around the world. If you look at the statistics you’ll be amazed to see how much time people spend online, predominantly on social media networks or surfing the web. In short this is where everybody gathers: your friends, your family, you and of course, your customers.
No matter what effort you make to improve your visibility within your market, there’s no better place for people to see you than on Facebook, Twitter, LinkedIn, Instagram and Pinterest. These sites have already built up large communities of followers/users who are eager to discover new and interesting things on the net or just spend time socialising. Hence the name: social media. There is no better way to harness new customers and sell more than becoming visible to your audience.
The most effective way to advertise to your target audience is through a Facebook ads campaign, where you create bespoke coordinates aimed at your potential customer base.
There are effective ways to become more popular and gain more authority and not blow your budget! You’ll need an account for your business, a page or something that people can like, follow and of course, distribute your news. This is an organic way to get more subscribers, fans and potential clients, connect this to hash tags to “keyword” your tweets. If you sell products, there’s no better excuse to use Instagram and add that lovely Pinterest button to show off your product range. Social media is all about becoming visible as a business, reaching to more of your target audience and allowing them to help your business grow.